Strategic Advisory
A seasoned operator in your corner — without a full-time seat.
Clarity on systems, priorities, revenue growth, and the next right move. For founders who don't need a COO in the building, but do need a trusted operator to think it through with.
What it is
Clear thinking from someone who's actually done it.
Most founders don't lack ideas — they lack an experienced operator to pressure-test them with. Strategic Advisory is a standing relationship where we work through your biggest decisions: what to prioritize, what to fix, where to grow, and what to ignore.
No full-time seat, no bloated engagement. Just the right counsel at the right moments, from someone who has built, operated, and exited real businesses.
What we work on
The decisions that actually move the business.
- Priorities: what to do next, and what to stop
- Operational bottlenecks and the systems to fix them
- Revenue and growth strategy
- Org design and key hires
- Preparing for scale, a raise, or an exit
- Where technology and AI actually earn their place
Who it's for
Founders who want an operator's perspective, not a theorist's.
- Founders who want a trusted sounding board
- Owners facing big decisions who need clarity
- Leaders who don't need a full-time COO yet
- Businesses navigating growth, a pivot, or a raise
- Teams that need direction more than another hire
- Anyone ready to move with more confidence
Free guide
Get the Owner's Leverage Checklist.
A founder's framework for finding the highest-leverage move when everything feels urgent. Enter your details and I'll send it straight over.
Proof
Advice that comes from operating businesses, not just consulting on them.
FAQ
Common questions.
How does a half-day consult work?
We get on a call or meet in person and work through a list of questions built on a proven framework — aimed at surfacing at least ten times the cost of the consult in immediate, recoverable value. You leave with a prioritized plan you can act on right away.
What half-day consults do you offer?
Five focused half-day consults: Exit, Leveraged Sales, Bankable Profits, Transferable Value (Growth), and Acquisition Strategy. Each is a deep dive on one lever of your business. Some share overlapping questions, but each aims at a different outcome.
How does an advisory engagement work?
Flexibly. It can be an ongoing retainer with regular sessions, or as-needed calls around big decisions. We shape it around what your business actually needs, not a fixed package.
How is this different from the Fractional COO role?
Advisory is counsel and clarity — I help you think and decide. Operating Leadership is hands-on execution — I'm in the building installing systems and running operations. If you need someone doing the work, that's Operating Leadership. If you need a sharp operator to think it through with, this is it.
What do we actually talk about?
Your real decisions: priorities, growth, systems, hires, and the next move. You bring what's on your plate; I bring twenty years of having faced the same calls.
What size business do you work with?
Founder-led businesses roughly $1M–$20M in revenue, across services, eCommerce, consumer products, wellness, and technology.
Start here
Let's talk through what's on your plate.
A short call to see where a seasoned operator's perspective would help most.